With the start of the digital revolution, more and more businesses, be it small or big, are transforming their business practices to enter the digital marketspace. The B2C retail space is a multibillion-dollar industry. There are some obvious attractions to why one would evolve their business to enter the digital marketplace whether it is the ease and cost of what it takes to set up a retail portal or the market reach a business could experience.
But with so many obvious attractions there tends to be a set of challenges and particularly cyber challenges. With hacktivists and cyber criminals attracted to stealing credit card information and other customer PII data, the proliferation of these channels is attracting unwanted attention from fraudsters looking to capitalize on new vulnerabilities.